Built by Someone Who's Been There
Founded by a hospitality veteran with over 12 years behind the bar at ultra-luxury private clubs, Forbes 5-star resort hotels, and Michelin-starred properties across Southern California. That experience is the foundation of everything we build.
Even at the most prestigious establishments, the same operational gaps kept appearing: 86'd items miscommunicated between outlets, institutional knowledge walking out the door with every staff change, members ordering wines that had been out of stock for days, and bar teams arriving underprepared for events despite coordinators doing everything right on their end.
The tools available were built for restaurants, not private clubs. They didn't account for member-driven service, event-heavy operations, or the standard of excellence your members expect every single time they sit down at your bar.
Digital Bar Club was built to close that gap. A platform purpose-built for the unique demands of private club bar operations, giving every role on your team exactly what they need, exactly when they need it.
Today, Digital Bar Club is live at private clubs across the Coachella Valley, with a growing presence throughout California. Our team is dedicated to making sure every club we serve is fully supported from day one, with white-glove onboarding, responsive human support, and a product that keeps improving based on direct feedback from the clubs we work with.
We built the software we always wished existed. Now we're bringing it to clubs that deserve better tools.
Justin Gurzi
Founder
Michelin-Starred
Experience
Forbes 5-Star
Properties
Platinum Club
Trained
12+ Years
Luxury Hospitality
Our Promise to You
Quick to Deploy
Most clubs are live within days, not months
Tailored to Your Club
Your branding, your workflows, your standards
Training That Sticks
Standardized playbooks that hold even when teams turn over
Dedicated Support
Real humans, real responses, whenever you need us
Always Evolving
Built on direct feedback from the clubs we serve
Our Values
The principles that guide everything we build and every relationship we nurture.
Excellence
Built to the standards your establishment demands. Your members expect nothing less.
Human-First
Technology that empowers your team, not replaces them. Great bartenders deserve great tools.
Simplicity
Powerful yet intuitive. Designed so your team can focus on service, not software.
Evolution
Always improving based on feedback from the clubs we serve. We grow with you.
Sustainability
Every digital menu, checklist, and recipe replaces paper waste. Better operations, lighter footprint.
Ready to Modernize Your Bar Program?
Get a personalized walkthrough tailored to your club's needs. No commitment, no pressure, just solutions.
Most demos take just 20 minutes